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In an industry where competitors' ads looked similar across all industry publications (square-cropped plant imagery), I proposed a radically-different concept to stand out from the crowd. Advanced Concrete Technologies already had a solid reputation so the client was amenable to test it out this new design direction. The campaign began with three concept variations in year one, and based on the positive feedback and brand recall, simply grew from there.


  • Brand Advertising
  • Image Manipulation